Run DMC Slammed The 1980’s
Run DMC, the rap group that slammed the 1980’s with its superb ICONIC music started a movement that continues to live on today. Going far beyond the call of duty in being not only musical pioneers but also fashion pioneers that rocked the industry’s of stylist, designers, dancers, singers, producers, and the general public that purchase these products.
Certain things stick out when reading about iconic figures in pop culture. But please keep in mind that RUN DMC never set out to be iconic figures. And because they did not, this is why they have lasted the test of time.
Run DMC started a trend that many of today’s artist have tried to imitate but never can duplicate. Their focus was to be “Hip-Hoppers” showing that they are indeed a force to be reckoned with. And in the mist of that, their fashion would reflect their culture which reflected strength, unpredictable, classic, pride, and honor to the Hip-Hop culture.
Two, they were believable.
Here is a verse from Run DMC’s “Raising Hell”:
“A black hat is my crown, symbolizin the sound. Signifyin, we won’t play around; BUST IT! Also, the were simple. C’mon basic black, Shell toe Addias, black hat, black shirt and jeans, fat gold rope chain and Black leather jacket. Genius! Genius! Genius! So Simple and it wasn’t just what they wore but there swagger, their, confidence, made the black believable! And, Run DMC and Jam Master jay didn’t create anything they just brought a style into the light.”
In their own writing this was how they felt about their group, their style, their culture; they embraced their visual style and delivered it lyrically to the masses. Icons dared to be different, and not dared to blend in. If the word “Icon” has any relationship with with the word “symbolization”, then we can say that Run DMC is a great fit for what was different in the hip hop world. Do you believe us when we say not every celebrity “is” or “can be” an Icon. This is not to say that they all set out to be one, but there are a few that refuse not to be “recognized” as one. They usually are the ones that are trying hard to be noticed and becoming over exposed.
In a world where trends are so prevalent and people don’t like to stand out too much, how hard is it to see Icons of the future. Maybe the secret is to define who you are as a creative force, then refine that, through educating yourself in whatever way you see fit. Expand, incorporate what you see. Don’t play follow the leader all the time. Find your own voice, and then make it relate-able to the rest of the world. Run DMC did this through their character and fashion. I do not think they put as much thought into it as I did. I believe they just go with what they feel and that is what the trust.
RUN DMC Definitely ICON Status.
Quick facts about RUN DMC:
Endorsement for Adidas
The name Adidas actually came from the brand’s creator, Adolf ‘Adi’ Dassler. In the midst of the sneaker-crazed 80s, rap trio Run DMC paid homage to the shoe in their 1986 song My Adidas. Fans of the ‘Superstar’ shoe, the group became the first rap group to be sponsored by an athletic label, and were instrumental in exposing suburban teens to Adidas. With its laces missing and tongue pulled out, the ‘Superstar’ model became the ultimate street look until Nike and Reebok stole the show in the latter part of the decade.
Quote of Run on Run DMC’s Fashion:
“There were guys that wore hats like those and sneakers with no shoestrings. It was a very street thing to wear, extremely rough,” Run says. “They couldn’t wear shoelaces in jail and we took it as a fashion statement. The reason they couldn’t have shoelaces in jail was because they might hang themselves. That’s why DMC says ‘My Adidas only bring good news and they are not used as felon shoes.’”